Prestigious award for Thrush treatment Multi-Gyn FloraPlus

PPOTY LOGO 2017 Highly Commended WEBMillions of women could beat bothersome bouts of thrush with Multi-Gyn FloraPlus, which has just won a major pharmaceutical industry award.

Multi-Gyn FloraPlus has been Highly Commended in the Product of the Year awards by Independent Community Pharmacist.

Its unique mode of action means that it treats and prevents even recurrent cases of thrush (properly known as vulvo-vaginal candidiasis, or VVC, or candida) without the risk of resistance that comes with other products.

Multi-Gyn FloraPlus is a natural product containing patented 2QR-complex and prebiotics. 2QR attaches to the binding sites of bad bacteria so that they cannot adhere to the vaginal surface cells, where they would colonise and cause infection and inflammation. The prebiotics are specifically designed to support the good bacteria, lactobacilli.

The combination quickly rebalances the vaginal ecosystem, creating conditions in which the yeast infection cannot thrive.

Millions of women – around 30% of those in child-bearing age alone1 – are plagued by recurrent thrush caused by a variety of factors including changes in hormones either naturally or because of contraceptives, the use of antibiotics and other medicines, or changes in vaginal conditions. The lifetime incidence is estimated to be 50-75%2.

Multi-Gyn FloraPlus is a five-day course, packaged in individual tubes, to be applied at night.

mg_actigel-without-applicator-awardIts sister product, Multi-Gyn ActiGel, won Highly Commended in last year’s ICP Product of the Year award. It has been clinically proven to be as effective as antibiotics3 in the treatment and prevention of bacterial vaginosis, a condition that is often confused with thrush. ActiGel has a much higher concentration of 2QR-complex to tackle the build-up of harmful bacteria which cause symptoms.

And since one third of women in the UK will suffer from BV4, that’s around 10 million women5 who could benefit from treating the condition with Multi-Gyn ActiGel, rather than the standard use of antibiotics at a time when the focus in healthcare is on the prudent use of antibiotics. It is ironic in any case that antibiotics can have unwanted side effects such as thrush – which means that a woman who has antibiotic treatment for BV often ends up with thrush as a side effect.

BV and VVC can lead to complications such as infections of the upper genital tract, miscarriage, premature birth and increased risk of sexually transmitted infections (STIs) if left untreated6.  However, antibiotic, antiseptic and pH correcting gels often upset the vaginal balance by inadvertently decreasing numbers of useful bacteria (lactobacilli). This doesn’t happen with Multi-Gyn ActiGel because it has a purely physical mode of action which stops bacteria from causing harm, whereas antibiotics work by killing all bacteria in the vagina, even the types which are essential for maintaining balanced ecosystem and pH.

Both Multi-Gyn FloraPlus and ActiGel are available online and in retail pharmacies. ActiGel is also available on prescription.

FOR FURTHER INFORMATION AND HIGH RESOLUTION IMAGES:

Contact Purple Orchid’s Communications and Marketing department 0844 415 2420

Kay Cox +44 (0) 7770 412 505 Kay.cox@purpleorchidpharma.com

Lana Orton +44 (0) 7582 458 535 Lana.orton@purpleorchidpharma.com

www.multi-gyn.co.uk      www.purpleorchidpharma.com      www.multi-mam.co.uk

NOTES:

ActiGel and FloraPlus are part of a family of Multi-Gyn vaginal health and hygiene products containing 2QR-complex. This includes:

IntiSkin spray, which is a light mist containing 2QR which can be sprayed at any angle and is therefore useful to relieve symptoms such as itch, inflammation and odour whenever they occur on the external tissue, especially for women who remove their pubic hair and/or use panty liners regularly.

Multi-Gyn Compresses, which give intense and soothing first aid to genital tissue damage, are ideal post-childbirth and for anal fissures or haemhorroids.

Multi-Gyn IntiFresh are flushable, biodgradeable intimate wipes and Multi-Gyn FemiWash is a mild, soap-free vaginal wash.

The bioactive compound 2QR has a range of other uses such as in award-winning products. Multi-Mam Compresses is a unique product to treat, soothe and help to heal sore and cracked nipples for breastfeeding mums -it was shortlisted for the Prima Baby Awards in summer 2015. Multi-Oral Spray treats and prevents dry mouth (a side effect of more than 500 medications and conditions) as well as bad breath, gum disease and other oral problems. It was awarded Best Oral Care Product by Natural Healthcare in the Community, at the Pharmacy Show at the NEC, Birmingham, in October.

Independent Community Pharmacist Product of the Year awards are presented as a result of votes from the UK’s 6,600 independent pharmacists.

REFERENCES:

(1)  HPA, 2010

(2)  Faculty of Family Planning and Reproductive Healthcare (2006) The management of women of reproductive age attending non genito-urinary medicine settings complaining of vaginal discharge. http://tinyurl. com/2dug3xz (accessed 27 July 2010)

(3)  Bojovic T et al. First line treatment and relief of Bacterial Vaginosis. European Obstetrics & Gynaecology. 2012; Vol 7, Issue 2.

(4)  http://www.fpa.org.uk/sexually-transmitted-infections-stis-help/thrush-and-bacterial-vaginosis

(5)  2011 Census: Population Estimates for the United Kingdom. There were 31 million men and 32.2 million women in the UK.

(6)  NHS Choices (http://www.nhs.uk/Conditions/Bacterialvaginosis/Pages/Complications.aspx)